You spent years building an audience you can only rent out, one post at a time. We turn it into a subscription app you own half of. We build the product and pay for it. You drive the distribution and pay for that. Nobody works for anybody.
Four of them stop the moment you do, or hand the upside to somebody else. Only the last one is an asset with your name on the deed.
Stops the day you stop posting. Rented income on someone else's schedule.
Saturated, refund-heavy, and effectively dead the week after launch.
Inventory, cash tied up, and an operations job you never wanted.
Your face inside somebody else's template, on somebody else's roadmap, at somebody else's revenue share. You are the content, not the company.
Your concept, your design, your name on the icon. An asset, sellable at a real multiple, still paying on the weeks you don't post.
The next great consumer company may not start in a garage.
Not a stake in our studio. Not a royalty. Not a template with your face on it. Half of the actual company your name is on, with the same rights and the same seat we have, built together from the first conversation.
Ownership
What we put in beside the money
The things that never change
The full terms, the earn-in schedule and the numbers behind them come with the deck, on the call.
The same five moves on every app we build, because repeatability is the product. Ninety days is the shape of it, not a promise carved in stone: scope, your calendar and how fast we both answer each other move it in either direction, and we would rather tell you that now than miss a date later.
Before anything gets designed, we audit your audience the way we would audit a client's: what they actually ask for, what they have already bought, which posts convert versus which merely reach. Somewhere in your comments and DMs is one question you answer over and over. That question is the product.
Out: product thesis, positioning, price point, signed termsWe build a landing page and a waitlist, nothing else. You post it three times, exactly the way you would post the finished app. If your audience does not move, we find out here, before we have spent thirty thousand on a build and before you have spent a dollar on ads. If they do move, we both commit with evidence instead of hope.
Out: a real number, before anyone is exposedOne core loop, built narrow and built properly, entirely at our cost. Onboarding designed as a conversion sequence rather than a feature tour. Paywall, trial and analytics in from day one, because an app that ships blind cannot be improved and improvement is where the money is.
Out: a product that does one thing extremely wellThe full App Store treatment: a title and subtitle built around the category you intend to own, an eight-frame screenshot sequence that runs feeling to need to proof, custom pages per traffic source. Then your launch: the waitlist email, the founding-member window, the content pack already cut, and the first of your marketing budget going to work behind it.
Out: live, instrumented, and sellingA monthly rhythm that does not stop: one paywall or onboarding experiment, one retention fix, one content pack delivered to you, one thirty-minute call where we read the numbers out loud together. We propose the spend, you approve it, we run it. The moment the app is profitable, growth comes out of its own revenue and your budget stops.
Out: compounding, not launchingYou already give your audience something they cannot get anywhere else. A method, a protocol, a way of seeing a problem that keeps them coming back. Our whole craft is compressing that into something a stranger can hold in one hand and pay for every month. We do it with you, one on one, not from a brief.
A handful of working sessions where we take apart what you actually do for people. Not what your bio says. The thing you would explain to a friend at a kitchen table, in the order you would explain it.
An app is not a library, it is one thing somebody returns to. We cut everything that is not that. What survives is the reason they open it on a Tuesday when nobody is watching.
Your name on the icon, your language in the copy, your eye on the design. You are in the room for the decisions that shape it. Nothing about it should feel like a template someone rented you.
Shipped with the paywall, the trial and the analytics in from day one, because an app that launches blind cannot be improved, and improvement is where the money actually is.
Most of what decides whether this works happens nowhere near the code. It is the store listing, the first ninety seconds of onboarding, the price, the trial length, the reason somebody comes back in week six. We have been paid to do that part for a decade, on other people's apps, before we ever offered to co-found one.
Entity, operating agreement, developer accounts, payment processing, analytics stack, bookkeeping. We set it up and then we run it, so you are a co-founder rather than an administrator.
Who it is for, what it replaces, what it costs, and where the leak is. Then the same treatment on your content, so what you already post has somewhere to send people.
Category strategy, title and keyword architecture, an eight-frame screenshot sequence, custom product pages per traffic source, review velocity. The difference between people finding it and people scrolling past it.
Onboarding built as a conversion sequence, paywall and trial tested against real cohorts, then the harder half: why people stay, what brings them back, and how to stop a bucket leaking faster than you can fill it.
Platform relationships, tooling and data partners, media buyers we have worked with before, and financing when growth is worth funding faster than revenue allows.
Head of Growth then CMO at Reflectly, scaled past 20 million users. Growth and social work across The Five Minute Journal, Intelligent Change and Othership. App growth taught to more than 55,000 students on Udemy. And our own apps, where every one of these systems got tested on our money first.
Because both halves are load-bearing. Without your audience this is a good app nobody finds. Without the build, the store work, the paywall and the years of knowing which of those actually moves revenue, your audience gets pointed at something that does not convert. Neither side can do it alone, so neither side gets the bigger share.
You could, and plenty of creators have. Most end up with a beautiful app nobody opens twice, because the build was never the hard part. It is the onboarding, the paywall, the trial length, the store listing and the retention curve. That is the part we do, and it is the part that decides whether this is a business or an expensive souvenir.
Those give you a template and take a cut of what your audience spends inside it. You are the content. Here you are a shareholder in a company that carries your name, with your concept, your design direction and your say over what gets built. If it gets sold one day, you are on the cap table, not the invoice.
More at the start than later. The extraction sessions are real work and we want you in them, because that is where the product comes from. After launch it settles into filming what we have already written for you, and a call where we read the numbers out loud together. We will give you an honest picture of the load before either of us signs anything.
We stop rather than dragging it out, and we each carry what we put in. That is also why we test the idea against your audience early, before anyone has written a meaningful cheque. You keep every share that has vested and nobody owes anybody money.
Your vested equity is yours permanently, whatever happens next. After month 24 either side can trigger a buyout at a stated price the other can accept or match. You are never trapped in it, and you also cannot sign, disappear, and keep half of something you did not help launch.
07 / Start a conversation
We take on a small number of partners at a time, two builds at once and no more, because a half-launched app helps nobody. If it is a fit we will come back with a real number for what your audience could support.
Or write to us directly
hello@dariusmora.com